Recent Posts:
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The New Secret For Online Retail Success?
During the pandemic we were all forced to stay home and shop online, so obviously e-commerce experienced a huge boom during this period, but many of us questioned whether this purchase behaviour would be long-lasting. According to the 2022 Shopper Experience Index report, even as we enter the post-pandemic era, shoppers who were forced to shop…
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Work Smarter Not Harder
Living in the digital era it is extremely hard for companies to make unique, creative digital campaigns that stand out. So why create content when you can get your users to do it instead? User-Generated Content (UGC) marketing is original, brand-specific content created by customers and published on social media or other channels. UGC has…
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Nike Once Again Winning The Race
There is no denying that social media is very prevalent in most of our lives, particularly among younger generations. In fact 59% of people across the globe use social media, averaging 2 hours and 29 minutes a day!! So I think it’s fair to say that social media reach and presence in our lives is very…
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Chrome Is Emptying Their Cookie Jar
More often than not, when we are scrolling on the internet and the little sign pops up ‘do you accept cookies’ most of us don’t think twice, hit accept and carry on roaming the internet. For those of you who don’t know a cookie is a small block of data stored on a user’s computer…
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Streaming Services: The New Home of TV Advertisement?
Welcome back everyone as we delve into part 2 of this TV advertisement series. Last week we uncovered that 75% of Australians watch both linear tv and streaming services, and that the rise of Smart TV’s is playing a big role in changing the way we consume television. Currently in Australia over 56% of us…
Blogging with Katie Heath 