Living in the digital era it is extremely hard for companies to make unique, creative digital campaigns that stand out. So why create content when you can get your users to do it instead? User-Generated Content (UGC) marketing is original, brand-specific content created by customers and published on social media or other channels. UGC has…

There is no denying that social media is very prevalent in most of our lives, particularly among younger generations. In fact 59% of people across the globe use social media, averaging 2 hours and 29 minutes a day!! So I think it’s fair to say that social media reach and presence in our lives is very…

Welcome back everyone as we delve into part 2 of this TV advertisement series. Last week we uncovered that 75% of Australians watch both linear tv and streaming services, and that the rise of Smart TV’s is playing a big role in changing the way we consume television. Currently in Australia over 56% of us…

I’m sure most of you have subscriptions to AT LEAST one tv streaming services, I know I sure do. But does the height or streaming subscriptions mean that linear TV consumption is dead? The answer is no. In fact 78% of Australians watch linear TV, whilst 18% exclusively use streaming. However, 75% tune in to…

I’m sure many of you noticed when Facebook’s brand name changed to Meta. But did you think twice about it? I know I sure didn’t. Currently in the digital marketing space there is a sustaining hype around promotion through social media. With TikTok gaining popularity as a means of reaching and engaging with the younger…

As all uni students like me know, money isn’t something we have in abundance. That’s why when the masks came off and the borders opened up, many of us hopped online, scanned for the cheapest flight, and booked a trip with the intention band aiding our trauma and getting the hell out of here. We…